Accessible & compact
Amsterdam is a national and international gateway. Amsterdam Airport Schiphol is considered one of the best in the world and is just 20 minutes from the city centre. Amsterdam’s compact city centre has an outstanding public transport service and therefore most facilities and sights are within walking distance of each other. The city’s network of canals also offers a unique opportunity to transport your delegates via the water.
Amsterdam was founded in the Middle Ages near a dam on the River Amstel. The city truly blossomed in the early 17th century, when it became the world’s largest centre for trade and art. The historic heart of the city known as the ‘Grachtengordel’ (canal ring) has remained beautifully intact to this day. The area is by no means an open-air museum, but rather the warm, friendly and vibrant heart of the city.
Stable economic climate
Though recent publications indicate price increases in the capital and in the Netherlands, the Amsterdam congress and conference market has, in general, remained stable. The relationship between price and quality has passed official international testing with satisfactory results.
The Netherlands capital city has been a centre of creativity and culture for centuries. Works by 17th century Dutch Masters such as Rembrandt and Vermeer grace the walls of Amsterdam’s famous Rijksmuseum. The Van Gogh Museum houses several of the artists’ masterpieces. Other cultural treasures include Anne Frank’s House, the baroque Royal Palace on Dam Square and the Rembrandt House. Amsterdam can even satisfy the cultural pallet of the most experienced visitor.
During the 17th century Amsterdam was a stockpile of trading goods; today knowledge is also being generated. With two highly developed universities and several laboratories, Amsterdam is now firmly on the world map as a centre of knowledge. The city attracts many prominent academics and has become an attractive meeting place for those involved in science and research. Due in part to its central location on the edge of Europe, Amsterdam now offers a new ‘market place’ for the free and efficient exchange of ideas and knowledge.
Amsterdam is home to an array of bars, nightclubs and cafés. Authentic 19th century pubs or ‘brown cafés’ can be found all over the city, alongside their contemporary counterparts: designer grand cafés and sleek lounge bars. The most popular bar areas are around the Leidseplein and Rembrandtplein. The hottest new dance music is played in trendy Amsterdam nightclubs by some of the top DJs in the world. There are also jazz cafés, late night bars and a large casino in the city. Best of all, nightlife venues are located less than a few square miles of each other.
Most people think of the Netherlands as the land of tulips and windmills. In just 15 minutes from the centre of Amsterdam you can experience this side of the Netherlands. The villages of Marken and Volendam are an open-air museum with an unrivalled display of authentic Dutch houses and windmills. In springtime, tour the spectacular bulb fields or take in the blossoming flowers at the world’s most photographed location: the Keukenhof.
Amsterdam has always set itself apart from other European capitals. During the 17th century ‘Golden Age’ the city was a centre for trade and art. In the 60s it was Europe’s ‘magical centre’. People are what make Amsterdam the unique city it is. The city’s character is highly individual, spirited and young at heart. Its inhabitants are traditionally friendly, tolerant and cosmopolitan by nature: a mindset illustrated by the fact that most speak more than one language. With 174 different cultures, Amsterdam is amongst the most diverse in the world.
Business with pleasure
Home to the world’s first multinational company, the Dutch East India Company, Amsterdam is also the new address for Google and AKZO Nobel headquarters. A consistent high score in the European Cities Monitor for companies may be a reason why several international companies have their head office in Amsterdam. Advertising and design firms prefer Amsterdam for its ability to attract creative people. Because of its compact size and excellent infrastructure, Amsterdam combines and does business on the level with other European capitals, but with the ambience of a small town. The city of Amsterdam is in the top ten of the world’s most preferred conference cities.
For more information on Amsterdam, please visit www.iamsterdam.com.